Adidas is preparing to introduce a new customer experience. Consumers will be able to try Adidas’ new Alphaedge 4D running shoes without having to go to the store. With Augmented Reality (AR) technology, consumers will have the opportunity to try the new Alphaedge 4D shoes with the iOS app from wherever they are.
Adidas is adding a new one to its digital transformation efforts. The company, which put up for sale the shoes produced in the robot factory named Speedfactory in Germany last year, is trying to offer different experiences to its customers by using technology. German sportswear brand Adidas will start offering users a new feature developed with the Augmented Reality (AR) platform Vyking in its iOS mobile application. provides experiments. Consumers can visit the Alphaedge product page within the app, and by holding the smartphone to their feet, they can scale Alphaedge 4D running shoes to fit their exact feet.
With AR technology, consumers can see their feet in real time. Users, who can see the shoes from every angle as if they are actually wearing them, have the opportunity to experience the product without visiting the store. It is thought that this feature, which only works on Alphaedge 4D shoe models for now, can be used in other products soon.