Advertising has become one of the most interesting and controversial fields of the twentieth century. Advertising, which occupies an important place in human life with the natural effect of developments in marketing, has become a constantly talked about subject with the increasing influence of mass media. In one aspect, it was about concrete business tasks and goals in commercial communication. However, it has also become a form of cultural communication.
As a sociological phenomenon, it has become a leading form of communication that creates discussion in terms of lifestyles and identities. The most important dynamic that reveals all these effects is the creative value of advertisements. Advertising has become one of the symbol producers of the consumption culture, which creates and spreads the magic of modern times in an area between art and science with a creative energy.
In this unit, we will introduce creativity in advertising in line with the general objectives of the book. In this sense, you are faced with an input unit. First of all, we will share with you the definitions of creativity and the basic elements of creative personality. Next, we’ll unpack the key features of creative advertising at specific points. The information in this unit is also an effort to create a framework for the study of our other units.
For more detailed information about Creativity and Authorship in Advertising, it will be useful to examine all the topics below.
Creativity
Creativity Scientific Studies on
Components of Creativity
Stages of Creativity
Fundamentals of the Creative Process
Creative Personality
Barriers to Creativity
Conditions for Successful Advertising
Creative Advertising
Conditions for Successful Advertisement
Also, you can find all topics in Creative and Authorship in Advertisement section.