Technology giant Facebook’s photo sharing application Instagram has started testing its personal fundraising feature. This new feature of Instagram will allow users to collect donations from their personal accounts. For now, it is not known in which countries the feature, which has started to be tested in the USA, England and Ireland, will be activated in the future.. This period may be extended later.. In the announcement, it is also stated that all donation campaigns created will be controlled by Instagram and will be activated if approved.. Reasons that will be accepted for now include funerals, health, social responsibility projects, education and other personal expenses.. Stating that all donations collected will be paid to the person initiating the donation, Instagram also states that according to the legislation of the country where the person lives, it may cause tax liability to the person collecting the donation.. After the murder of George Floyd, which took place in the past days, the anti-racist public revolted. In this process, the public, who tried to make donation campaigns on social media, had a very difficult time and demanded that such a feature should be brought to many social media applications.. Listening to users, Facebook and Instagram seem to have done a very successful job.
Before starting personal fundraising, it’s helpful to take a look at Facebook’s Personal Fundraising Campaign Guidelines.
As new information comes in about the feature We will continue to update our content.